๐ฑ Social Media
Social Media ROI Calculator
Social media return is often dismissed as unmeasurable, but if you count the revenue attributed to social and the cost of producing it, the arithmetic is the same as any other channel. Adding a value per follower captures the part of the return that shows up later rather than this month.
How it works
Campaign and content spend
Revenue attributed to social
Hours spent
Value of your time per hour
Followers gained
Estimated value per follower
Total cost
Total return including follower value
Return on investment
Return on ad spend
Cost per follower
Net profit
Verdict
Frequently asked questions
How do I use the Social Media ROI Calculator?
Fill in the fields above โ the result recalculates instantly as you type. Everything runs in your browser, so the values you enter are never collected or stored.
Is this calculator free?
Yes. It is completely free, requires no account, and works on phones, tablets and desktops.