๐ฑ Social Media
Instagram Engagement Rate Calculator
Engagement rate is measured against reach or followers, and the two give very different numbers: as an account grows, engagement per follower always falls, so about one to three per cent is healthy on Instagram while ten per cent suggests a small, loyal audience.
How it works
Followers
Posts analysed
Total likes
Total comments
Total saves
Total shares
Average reach per post
Engagement rate by followers
Engagement rate by reach
Like rate
Comment rate
Save rate
Average engagements per post
Benchmark
Frequently asked questions
How do I use the Instagram Engagement Rate Calculator?
Fill in the fields above โ the result recalculates instantly as you type. Everything runs in your browser, so the values you enter are never collected or stored.
Is this calculator free?
Yes. It is completely free, requires no account, and works on phones, tablets and desktops.